What Are QC Photos and Why They Matter
QC photos are taken by KakoBuy warehouse staff after your item arrives from the seller. They typically include multiple angles of the product, close-ups of key details, and sometimes comparison shots. The photos are uploaded to your KakoBuy account, where you can approve or reject the item.
If you approve, the item proceeds to international shipping. If you reject, KakoBuy returns it to the seller and you receive a refund (minus domestic shipping costs). This system protects you from receiving items that don't match the listing — a common issue with Chinese e-commerce platforms.
The QC Photo Review Checklist
Use this systematic approach when reviewing QC photos:
- 1
Compare to reference photos — open the product listing in another tab and compare each angle side by side.
- 2
Check overall shape and silhouette — does the item look right from a distance before zooming in on details?
- 3
Inspect logos and branding — font, size, placement, and color should match retail exactly.
- 4
Look at stitching quality — zoom in on seams, hems, and any embroidered elements.
- 5
Check color accuracy — QC photos can sometimes look different due to lighting; request a reshoot in natural light if unsure.
- 6
Verify tags and labels — placement, font, and content should match retail.
- 7
For shoes, check the sole, toe box, and heel counter shape carefully.
- 8
Look for any defects — stains, loose threads, asymmetry, or damage.
Common QC Issues and What They Mean
Here are the most common QC issues and how to handle them:
Slightly off colorway: Minor color differences are common due to screen calibration. If it looks close in natural light, it's usually acceptable.
Loose thread: A single loose thread is minor and can be trimmed. Multiple loose threads indicate poor construction — consider rejecting.
Logo placement off by 1-2mm: Very minor misalignment is common and usually not noticeable when worn. Significant misalignment is a reject.
Toe box shape slightly off: This is the most common sneaker issue. Compare carefully to retail — minor differences are acceptable, major shape differences are not.
Stitching puckering: Light puckering around logos is common. Heavy puckering that distorts the design is a reject.
Wrong size tag: Always verify the size tag matches what you ordered. This is a definite reject if wrong.
How to Request a QC Reshoot
If the initial QC photos don't give you enough information, you can request a reshoot:
- 1
Log into your KakoBuy account and navigate to the QC photo section.
- 2
Click "Request Reshoot" and specify exactly what you need — e.g., "Please photograph the heel counter from directly behind" or "Please show the sole in natural light."
- 3
Be specific and clear — the more detail you provide, the better the reshoot will be.
- 4
Reshoots typically take 24-48 hours and are free for the first request.
- 5
Additional reshoots may incur a small fee depending on your membership tier.
When to Reject vs. Accept
Use these guidelines to make the reject/accept decision:
- REJECT: Wrong item, wrong size, significant color difference, major logo misalignment, visible damage or stains.
- REJECT: Shoe shape significantly different from retail, wrong sole color, missing hardware.
- ACCEPT: Minor color variation within normal range, very slight logo placement difference, single loose thread.
- ACCEPT: Slight texture difference that won't be noticeable when worn, minor packaging damage.
- BORDERLINE: When in doubt, post the QC photos in the W2C community Discord or Telegram for a second opinion.
QC Photo Statistics: What the Community Says
Based on community data from KakoBuy buyers:
~85% of orders pass QC on the first review
~10% of buyers request at least one reshoot
~5% of orders are rejected at QC stage
Shoes have the highest rejection rate (~8%) vs. clothing (~3%)
Average QC photo turnaround: 24-36 hours
Conclusion
Mastering QC photo review is one of the most valuable skills you can develop as a KakoBuy buyer. Take your time, compare carefully to reference photos, and don't let excitement rush you into approving something you're not sure about. The W2C community is always available to help with second opinions — use that resource.
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Frequently Asked Questions
Standard QC includes 5-10 photos covering multiple angles. For shoes, this typically includes top, side, heel, sole, and tongue views. You can request additional angles via reshoot.
Yes. If you reject an item at QC, KakoBuy returns it to the seller and refunds the item price to your KakoBuy wallet. Domestic shipping costs are typically not refunded.
This is rare but can happen. KakoBuy has a dispute process for items that don't match QC photos. Document the discrepancy with photos immediately upon receipt and contact KakoBuy support.
Only request a reshoot if you genuinely need more information to make a decision. Unnecessary reshoots slow down the process for everyone and may incur fees on some membership tiers.

